Thursday, January 31, 2008

Much Ado About Nothing: or the Starbucks $1 Cup of Coffee

So, it was all over the blogosphere last week, that Starbucks was going to sell its short brewed coffee (8 oz) for $1 and offer free refills. Well, Starbucks Gossip was on the story, as were some of the finance blogs and the news magazines (Business Week and Newsday.

Well, what a non-starter. For such a widely distributed story, it turns out that is was only a one-week test, and only at select stores. How do I know? I tried to buy a short coffee for a buck today! No such luck, it's $1.40. So, I got a Tall instead.

Moral of the story? Don't make purchases based on something you read on someone's blog.

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